Did you know that the success of your marketing campaign, as well as your entire business, mainly depends on the method of communication you use? In the past, most businesses used posters, newsletters, emails, and brochures to ensure their customers are always updated. Most of these businesses thought there wouldn’t be any better technology other than emails since it was the fastest means to deliver messages.

However, some of these messages would be sent directly to spam, and this made it impossible for clients to read any of their updates. This paved the way for text message marketing. Today, mobile text marketing has lifted the spirit of business owners who had lost hope in their marketing campaign. 

Here are a few reasons why you might want to get a message marketing service from Textedly:

1.  Instant Deliverability

SMS marketing is very fast. The average time for sending to receiving a text message for all mobile carriers is less than 7 seconds. It’s just like putting your message into your potential client’s pocket. Although other marketing strategies are also fast, none of them can compare to the swiftness of a text message.

2.  Highest Engagement Rate 

In all marketing mediums, SMS marketing has the best engagement rate. Studies show that 90% of SMS are opened and read by recipients within the first 3 minutes after delivery. Moreover, about 95% of all adults own mobile phones throughout the world. Since sending and receiving SMS doesn’t require the use of the internet, text messaging has the highest rate of engagement across the globe. 

3.  Flexible Platform

Mobile text marketing allows you to send thousands of text messages to everyone on your list or send a few messages to a group of targeted individuals. You are the one to decide who should receive your messages. This makes it easy, efficient, and convenient to customize your campaign text messages in order to meet the needs of your subscribers. In short, SMS molds itself to any of your business needs.

If you are new to text message marketing, it’s important that you learn more about it because it’s the present and even the future of any marketing campaign. It’s a highly recommended strategy that lets you tap your potential market from all over the world. For more information about text message marketing, feel free to reach out to us at Textedly to schedule your initial … Read the rest

Web applications (apps) are all around us. More than the ones we encounter on our cellphones, apps also encompass smart speakers, Internet of Things devices such as thermostats and home security systems and even static websites that have been built using certain application software programs. As apps increase in number and popularity, they have become more vulnerable to security breaches.

BARRIERS TO SECURITY

Criminals are, so to speak, in the business of finding and exploiting weakness, ignorance, laziness, and procrastination. Harried entrepreneurs may, for instance, invest a good deal of time and money in paying someone to develop and implement an app but may then put off purchasing upgrades, resetting default administrator passwords or keeping an eye open for red flags. The bottom line is that you cannot rely on your firewall or a security report from several months back. Security of web apps is an ongoing challenge that is never “set and forget.”

IS YOUR WEB APP SECURE?

No matter how hard you try, you cannot absolutely guarantee that your web app is impenetrable to the onslaught of hackers. However, asking yourself the following questions can be a great first step that might save you thousands of dollars and countless sleepless nights:

• How much will it cost if my web app is breached? Consider loss of customer trust, reputation, and competitive edge.

• Is my source code secure, and is it regularly scanned for holes and vulnerabilities?

• Does your application link with any third-party libraries? If so, are they regularly tested for vulnerabilities?

• If you find a breach, who will fix it, and do you have the funds to pay for the repairs?

• Do your app’s developers still support it?

• Is your app one that hackers would especially want to attack? Have you ever tried to infiltrate it?

If the answers to these questions cause you to worry or if you’re not sure how vulnerable you are, it is worth investing in the services of an application security firm such as praxent.com. After all, your web app is one of the main ways that customers interact with your company. If it is compromised, you stand to lose a lot. Protecting it should be one of your highest priorities.

Your web app software’s security is something that needs to be protected throughout its life cycle: during development, deployment and for as long as you … Read the rest